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Advintage is one of New Zealand’s largest and most trusted online wine retailers. Every month we deliver  thousands of cases to customers nationwide and we will always go out of our way to make sure that you enjoy shopping with us. If you like good wines and really good prices, you’re definitely in the right place.

Everyone who works at Advintage loves wine and knows what they’re talking about. We’ve built our reputation by offering better deals and better service than you’ll find elsewhere and we are famous for our down to earth attitude about wine.  That means whether you're looking for fine wines for your cellar, or a few quaffers to top up the kitchen cupboard, we'll give you our undivided attention and the best deal available.

Unlike a lot of online businesses, Advintage is a real ‘bricks and mortar’ store. We operate from a huge Hawke’s Bay warehouse  -  right in the heart of Wine Country.  It’s a wine lovers treasure trove.  If you are ever in the Bay, please drop in. We’d love to see you.

Mac Macpherson           John 'Mac' Macpherson
    Head Honcho    
Advintage was the classic indulge a passion adventure for Mac. Blessed with the ability to sell ice to Eskimos, but cursed with a fear of snow and travel, he targeted the wine industry with the zealous passion of a man who could finally buy as much wine as he wanted without his accountant and long suffering wife doing the haka.

From the start it was clear that traditionally accepted marketing behaviour was not on Mac’s radar and Advintage was never going to be like other wine businesses. 

The rest is wine retail history. Famously opinionated about everything and with a natural aversion to pretentious wine gits, Mac is responsible for charging off in all directions whilst the rest of the Advintage team nod knowingly and really run the business. 


Gilly Greville     Gilly Greville 
    Operations Manager  

Managing logistics in a run and gun environment like Advintage is like counting ice cubes in a fry pan, but someone has to do it and thank goodness Gilly does.

A long time Advintage client before we convinced her to come to the Dark Side, Gilly is blessed with a mind like a trap and spends her time focussed on trade related issues and keeping Advintage stocked and running smoothly. 

Cool, calm and collected? Well, she’d probably like to think so - but we reckon focused, frantic and fun is more on the money. 

But be warned. 
Don't cross her. 
You'll live to regret it.    


   Erin Christison
   Office Manager

Erin joined us in 2008 to run the Advintage HQ office. Not simply happy as an over achiever, Erin has developed a simultaneous-multiple-multitasking technique that could revolutionise the corporate world if she was cloned. Erin takes care of our accounting and stock control functions and is widely regarded as the nicest person in the world, unless you owe us money. Trust us. You'll love her. Everyone does. 


       Pip Macpherson
   Owner/ Sales/ Event Consultant 

There is a cruel rumour circulating around the staff room that Pip joined Advintage when Mac hid the remote control at home and she didn't have anything else to do. But anyone who knows Pip knows that's not true. Pip was born with her sleeves rolled up and joins our front of house team whenever the pressure is on.  Which is often. You'll hear her before you see her.  She also makes the best scones on the planet.


Amy Miller       Amy Miller
    Marketing and eCommerce 

New to the wine hustle, Amy has joined the Advintage crew at the tender age of just 21, and can finally tell us what all the cool, young things are all drinking these days! With a Bachelor of Commerce in Marketing & Management, Amy is sharp as a tack and brings her impressive commercial know-how to the team. Bit of a whizz at writing and the creative side of things too, she’s in charge of all our online and social channels. Watch this space - we’re stoked to have this bright star on board!


Will Macpherson 

    Will Macpherson
   Easy Tiger Spirits

Will told Mac over lockdown that he had to get over himself and start selling spirits. Against all odds and 20 years of stubbornly sticking to ‘wine only’ sales, Mac listened - and Will cunningly secured himself a role as spirits buyer for what is now a fast growing aspect of our business.  Based in Auckland, Will is also in charge of Easy Tiger, our spirits sister site that offers good booze at good prices. Hard to argue with that.


Magic Mike 

   Micheal Turfrey
  Retail Manager

We rescued ‘Magic’ Mike from a stint managing a supermarket liquor department in Central Hawkes Bay. Anyone who survives in that environment deserves a break so we threw him into the deep end at Advintage and he’s never looked back. Magic’s quiet, unassuming nature and demon work ethic have made him an instant favourite with our team and he’s always here to help you whenever you call into store. Our secret mission is to get him dancing on the table with the rest of us at our next staff party. Watch this space. 


Sam Peffer     Sam Peffer
  Customer Support

Sam may be new to the wine hustle, but from the moment she walked in the door we knew she had game. She’s the quiet, ‘roll your sleeves up and get on with it’  type and we’re stoked to have her taking on the customer service role at Advintage HQ. She's likely to be the first person you'll chat with if you phone us. Tell Sam about any delivery or product issues and she’ll solve your problems - every time.  

Shane Harrison      Shane Harrison
   Retail & Storeman

Shane is the best storeman we have ever employed at Advintage, with a work ethic that makes the Energizer Bunny look like a complete underachiever. With 30 years experience in the wine & spirits trade under his belt, he has in depth knowledge of Australasian wines and is a trusted member of our tasting group. Catch him sitting around doing nothing and Mac will give you $5. Good luck.  

Nathan Windley      Nathan Windley

After years working in and around the dark world of grocery liquor, Nathan has finally jumped ship and we are stoked to have him join our team. Like all the Advintage blokes (except Mac!), he's the strong silent type. And like all the Advintage blokes, he really knows what he's talking about. Don't mention the cricket unless you want your ears bent.

Beth Woods      Beth Woods

We’ve recently welcomed back Beth, who used to be our customer service superstar but took a brief break to have her beautiful baby boy. She’s now back on the floor part-time as our wonderful all-rounder. She’s got the biggest smile in the building, and you won’t fail to notice her sunny personality when you come into store. Beth can solve any query, fix any issue, and has heaps of great recommendations for products to try. We dare you to try and buy a wine from her without cracking a smile…