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About Us
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About Us


Advintage is one of New Zealand’s largest and most trusted online wine retailers. Every month we deliver  thousands of cases to customers nationwide and we will always go out of our way to make sure that you enjoy shopping with us. If you like good wines and really good prices you’re definitely in the right place.

Everyone who works at Advintage loves wine  and knows what they’re talking about. We’ve built our reputation by offering better deals and better service than you’ll find elsewhere and we are famous for our down to earth attitude about wine.  That means whether you're looking for fine wines for your cellar, or a few quaffers to top up the kitchen cupboard, we'll give you our undivided attention and the best deal available.

Unlike a lot of online businesses, Advintage is a real ‘bricks and mortar’ store. We operate from a huge Hawke’s Bay warehouse  -  right in the heart of Wine Country.  It’s a wine lovers treasure trove.  If you are ever in the Bay, please drop in. We’d love to see you.

Mac Macpherson           John 'Mac' Macpherson
    Head Honcho    
Advintage was the classic indulge a passion adventure for Mac. Blessed with the ability to sell ice to Eskimos, but cursed with a fear of snow and travel, he targeted the wine industry with the zealous passion of a man who could finally buy as much wine as he wanted without his accountant and long suffering wife doing the haka.

From the start it was clear that traditionally accepted marketing behaviour was not on Mac’s radar and Advintage was never going to be like other wine businesses. 

The rest is wine retail history. Famously opinionated about everything and with a natural aversion to pretentious wine gits, Mac is responsible for charging off in all directions whilst the rest of the Advintage team nod knowingly and really run the business. 


Gilly Greville     Gilly Greville 
    Operations Manager  

Managing logistics in a run and gun environment like Advintage is like counting ice cubes in a fry pan. But someone has to do it. And thank goodness Gilly does.

A long time Advintage client before we convinced her to come to the Dark Side, Gilly is blessed with a mind like a trap and spends her time focussed on trade related issues and keeping Advintage stocked and running smoothly. 

Cool, calm and collected? Well, she’d probably like to think so - but we reckon focussed, frantic and fun is more on the money. 

But be warned. 
Don't cross her. 
You'll live to regret it.    



    Caitlin McIvor

We are stoked that Caitlin chose Advintage as her first ‘real’ job after graduating from Uni . She’s smart and she’s a fast learner - so we did what any self respecting employer would do and threw her in the deep end from day one.

Caitlin now coordinates all the digital marketing aspects of our business. She runs our website; coordinates new digital projects and takes care of our print marketing partnership with Farmlands.

Luckily she’s the calm type and handles stress like a pro-surfer handles the perfect wave.



    Erin Christison
    Office Manager 

Erin joined us in 2008 to run the Advintage HQ office. Not simply happy as an over achiever, Erin has developed a simultaneous-multiple-multitasking technique that could revolutionise the corporate world if she was cloned. She is also the nicest person in the world. Unless you owe us money. 

Apart from taking care of our accounting and stock control functions, Erin is the person you're most likely to talk to when you phone our office and she is your first port of call if you ever have a problem. 

Trust us. You'll love her. Everyone does. 


       Pip Macpherson
   Owner/ Sales/ Event Consultant 

There is a cruel rumour circulating around the staff room that Pip joined Advintage when Mac hid the remote control at home and she didn't have anything else to do. But anyone who knows Pip knows that's not true. 

Pip was born with her sleeves rolled up and joins our front of house team whenever the pressure is on.  Which is often. You'll hear her before you see her.  

She also makes the best scones on the planet.


mike       Michael Turfrey

We rescued ‘Magic’ Mike from a stint managing  a supermarket liquor department in Central Hawkes Bay. Anyone who survives in that environment deserves a break so we threw him into the deep end at Advintage and he’s never looked back. Magic’s quiet, unassuming nature and demon work ethic have made him an instant favourite with our team and he’s always here to help you whenever you call into store.  Our secret mission is to get him dancing on the table with the rest of us at our next staff party. Watch this space. 



Em DOgg       Emily Hill
    Marketing Assistant

Emily works part time at Advintage helping Caitlin with our marketing operations. Ever reliable and blessed with a unique sense of humour, Emily is a popular member of the Advintage crew. Known universally as Em Dogg, she’s always head down in the office unless there is a Rosé tasting on.