Skip Navigation Links

About Us

When you’re a wine store based in the sleepy but ever-so-slightly pretentious Hawkes Bay village of Havelock North (pop. 10,000) and you ship thousands of cases of wine nationwide each month, you must be doing something right.

Well, we’d like to think so. In fact doing things right is all we think about. And we’ve been thinking that way since 1999 when we first embraced internet wine sales. And our humble provincial wine store changed. Forever.


Fast forward to the current day and Advintage is one of New Zealand’s largest and most trusted online wine retailers. And while our business has changed dramatically over the years, our basic principals remain the same as the day we opened our doors.


We offer really good wines at really good prices. And we give all our clients really good, really friendly service.

That’s it. End of story.

Actually hold on. There’s a bit more.  We also wanted to say that everyone who works at Advintage loves wine and we will go out of our way to make sure that you enjoy shopping with us. We’ve built our reputation by offering better deals and better service than you’ll find elsewhere and we are famous for our down to earth attitude about wine. That means whether you're looking for fine wines for your cellar, or a few quaffers to top up the kitchen cupboard, we'll give you our undivided attention and the best deal available.

Unlike a lot of online businesses, Advintage is a real ‘bricks and mortar’ store. We operate from a huge retail warehouse - and to ensure you get the best delivery times imaginable, everything we sell is in stock here when we promote it. We think it’s far and away New Zealand’s coolest wine shop and it’s always full of gobsmacking wine deals and a benchmark selection of the world’s finest wines.

If you are ever in the Bay, please drop in. We’d love to see you.

Meet our team

Visit Us
Contact Us

 John 'Mac' Macpherson
Head Honcho

Advintage was the classic indulge a passion adventure for Mac. Blessed with the ability to sell ice to Eskimos, but cursed with a fear of snow and travel, he targeted the wine industry with the zealous passion of a man who could finally buy as much wine as he wanted without his accountant and long suffering wife doing the haka.


From the start it was clear that traditionally accepted marketing behaviour was not on Mac’s radar and Advintage was never going to be like other wine businesses.

The rest is wine retail history. Famously opinionated about everything and with a natural aversion to pretentious wine gits, Mac is responsible for charging off in all directions whilst the rest of the Advintage team nod knowingly and really run the business.

John 'Mac' Macpherson – Owner

  Gilly Greville 
Operations Manager

Managing logistics in a run and gun environment like Advintage is like counting ice cubes in a fry pan. But someone has to do it. And thank goodness Gilly does.

A long time Advintage client before we convinced her to come to the Dark Side, Gilly is blessed with a mind like a trap and spends her time focussed on trade related issues and keeping Advintage stocked and running smoothly.

Cool, calm and collected? Well, she’d probably like to think so - but we reckon focussed, frantic and fun is more on the money.

But be warned.
Don't cross her.
You'll live to regret it.

Gilly Greville - Operations Manager

 Marta Black 
Marketing Assistant

We’re not sure why Miss Marta traded a 10 year stint at a picturesque coastal vineyard for a desk with an intimate view of our humble wine warehouse - but we’re mighty pleased she did.

Marta organises the day to day marketing side of Advintage, maintains our website and coordinates our print and marketing partnerships. That’s a big ask so she’s busy. Luckily she’s smart, likes processes and handles stress like a pro-surfer handles the perfect wave.

Don’t tell her but we secretly think she’s the type of person who hangs her washing out in individual colour groups - but as that barely registers on The Advintage Scale of Odd Personal Behaviour, we’ll just keep that as our little secret.

Marta Black - Marketing Assistant

  Erin Christison
Office Manager

Erin joined us in 2008 to run the Advintage HQ office. Not simply happy as an over achiever, Erin has developed a simultaneous-multiple-multitasking technique that could revolutionise the corporate world if she was cloned. She is also the nicest person in the world. Unless you owe us money.

Apart from taking care of our accounting and stock control functions, Erin is the person you're most likely to talk to when you phone our office and she is your first port of call if you ever have a problem.

Trust us. You'll love her. Everyone does.

Erin Christison - Office Manager

 Leighton McKay 

Leighton became a patched member of Advintage HB in 2006. He’s a much loved member of our gang and has long been a favourite with our clients.

He knows his stuff. If you’re ever looking for detailed advice and more in-depth comment on the wines we stock, Leighton is your go to guy.

The only downside to Leighton’s years of loyal Advintage service is that he knows all of our dark secrets. Luckily we also know his. We love a good Mexican stand off – even if this one is a little one sided.

Leighton McKay - Retail/Sales


 Esmay Redman  

Esmay is our latest project. We rescued him at the last moment from a life selling supermarket wine and we are slowly but surely transforming him into a proper Advintage dude.

It hasn’t been easy.  Esmay is the most polite, well mannered young man any of us have ever met – and we urge you to make the most of those impeccable manners while they last.

We all know he’ll come over to the Dark Side eventually. Everyone who works here does.

Esmay Redman - Retail

  Pip Macpherson
Owner/ Morning tea lady

There is a cruel rumour circulating around the staff room that Pip joined Advintage when Mac hid the remote control at home and she didn't have anything else to do. But anyone who knows Pip knows that's not true.

Pip was born with her sleeves rolled up and joins our front of house team whenever the pressure is on.  Which is often. You'll hear her before you see her.  
She also makes the best scones on the planet.

Pip Macpherson  - Owner


Are you over 18?

If so, come on in